A stationery brand is a very dynamic and interesting business to own. There is a lot you can do with your inventory choice and marketing practices. It really depends on what type of audience you plan to cater to. If you’re going for professional stationery, your tone will be a certain way. However, if you’re selling stationery with a more kawaii aesthetic, your marketing tone and visuals will be completely different.
This is obviously true when it comes to social media marketing as well. You need to make a solid social media strategy. This will help you set your stationery brand up for success. There are a few tips you should follow to get started on the right foot.
Create a brand identity
The first thing you should do is create a brand identity. This should be present on your website and store, but should also be apparent on your social media pages. So, make sure the visuals and descriptions across all your platforms are along the same lines.
This identity will make your stationery brand recognizable, wherever your audience sees it. It will also personalize your business and make it stand out from other stationery businesses. Use PosterMyWall to create post templates and save your brand identity in one place.
Focus on your products
This might be obvious, but many businesses tend to take their focus away from their products on social media. While it is important to engage with your audience and tell a story, you still have a sales bottomline.
So, highlight your products in your social media marketing. Set up high-quality product shoots to really capture your inventory in the best way possible. Make sure you announce new product launches and also arrange your inventory into different collections. This will help you get more sales and showcase your products.
Do audience research
This is one of the most important things when it comes to social media marketing. You need to conduct thorough audience research before you start making your posts. Figure out what demographic you want to cater to, and then see who buys products like yours.
You can do this with a wide variety of tools. Social media platforms themselves also help you with this. They let you see who the audience is for your niche, and help you target your posts and ads accordingly. You should also take a look at your brand identity and product types, and create your posts to work well with your audience.
Create short videos
Video marketing is now the top performer on social media. Platforms like TikTok and Instagram Reels have really made their mark. So, you need to tailor your content to perform well on them. Make short videos to launch your collections, showcase your packaging and delivery process, and whatever comes to mind.
You can add a face to your products by talking to your audience about your business as well. This is a great way to boost social media engagement. You don’t need a professional setup for this. You can make do with a good smartphone camera, a tripod, some props, and decent lighting.
Talk about use-cases
You can really showcase your business if you establish that your stationery is useful for your audience. A great way to do this is to talk about the use-cases. For example, if your audience comprises offices, then you can mention products like printing paper, staples, and other such office supplies.
On the other hand, if you sell more collectible stationery, you can talk about the collections you have, their value, and their rarities. With a niche like stationery, you’ll have a lot of use-cases to highlight.
Add shopping links
Adding shopping links in your posts themselves will make things much easier for your audience. So, when you create product posts, add in-image links to your store. This way, people won’t just keep your product in mind to buy later. They’ll be tempted to get it right then.
These shopping links are easy to add, and let you redirect people to your website. Some platforms let you set up online stores and payment portals without having to redirect people to your website. These can be even more convenient for your audience, so do set these up as well.
Check post performance
Data tracking and analysis is absolutely essential for a good social media marketing strategy. You need to see how your posts are doing, so that you can make any changes you need. This will also help you figure out which posts you should promote.
Use a tool which aggregates your social media data to help you see everything in one place. This way, you can see which platforms you need to focus on.
To sum up, there are many ways to help market your stationery brand on social media. Most of these just require a bit of effort, and pay off very well in the long run.